• Let's Get Active With Pitch
    Enter your unique codes by clicking below to be in for a chance of winning some amazing prizes!
  • New Pitch Logo
    PITCH has a fresh new look!
  • Pains Au Chocolat Crème Patissière
    Pains au Chocolat à la Crème Patissière...Available from Sainsbury's
  • Pal Header
    Pains au Lait, made using our unique levain
  • Doh to Go
    Not Your Average Doughnut
  • Macarons
    Elegant macarons which are deliciously indulgent
  • Chocolate Tartelettes
    Chocolate Tartelettes For Any Occasion
  • Palcc Header
    Our same delicious Pains au Lait, but with yummy dark chocolate
  • Lemon Tarte
    Why not try our Lemon Tart for your dinner party dessert?
  • Crx Header
    Delicious Croissant
  • Pac Header
    Pains au Chocolat, fresh from the oven

French Family Bakery Since 1936

Our story was started in 1936 by Gabriel Pasquier in a small village bakery in Les Cerqueux, France. In 1974, his sons began building the family business into Brioche Pasquier, which now employs over 3000 people worldwide.

Today we raise our dough using our own traditional levain and we follow the same baking method Gabriel used to deliver our unique taste. We ensure that all our recipes are free from artificial colours, flavours and hydrogenated fats.

With over 4 million Brioche Pasquier products enjoyed every day, it is little wonder that we are the No.1 brand in the brioche market. Bon Appetit!